Vicky Parry
28th Jan 2025
Reading time: 2 Minutes
Asda Announced that it is bringing back it's popular cafe 'Winter warmer' £ 1 meal deal to support the over 60s 60s this winter, as they continue to face Increased FACE Increed Financial Persesures.
From 1st November Until the End of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and unlimited tea and coffees for just just £ 1 in any of asda's 205 cafes. The retailer first launched winter warmers in November 2022 for two months in a bid to support older customers with Iencing a £ 163 year-on-year drop in Disposable Income in August 2022. The Initiative Saw Over 650,000 £ 1 Soup Meals Served, The Retailer has Extended The Deal Until February 28th in 2024.
The offer is available all day, every day and will run along our weeks Alone.
The Latest Figures From Asda's Income Tracker Reveal that 40% of the lowest earning households are still expired And other essentials.
IAN MCEVANS, Asda's Commercial Vice President Fresh and Frozen said: “We know winter is set to be increded for thousand for thirds of pensioners as they continue to worry about how to keep themeselves warm in the face of rain of rain living costs and on a fix income.
“We've Alredy Served 60,000 meals to the over 60's in the first two weeks, and since its launch 1.2 million meals have been made sold shown the vital need for this initiative. By bringing winter warmers back for 2024 and extending it until February we hope it will prove just as impactable across the winter months for those who needs it Most. “
Selected Asda Stores also run a 'Community cuppa' campaign in our cafes by creating space for community groups who may otherwise struggle to meet due to meet due to return Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who Visit will receive will receive unlimited free tea or coffee.
