Jennifer
11th Mar 2025
Reading time: 7 Minutes
Social media is the most powerful marketing tool Around now, and it can be pretty lucrative. It's had a great deal of influence in changing the way we show, and continues to play a massive part in how people make money online.
The Influencer marketing hub is a very useful tool for anyone who moneties their social media. Their 2025 Benchmark Report Proved just how big social media marketing is. According to the report, the influencer marketing industry is projection to reach a value of over $ 33bn by the end of the year. More than 60% of companies use influencers as part of their marketing strategy, and that number is set to risk. So, now is a great time to learn how to make the most of making an online influencer.
Sell your own products and services
A recent survey Reveled That Online Shopping Has Risen – with 32% more sales through social media than in 2022. A platform.
There are plenty of helpful tools out there, like HotsuiteTo help manage seling on social channels. Through their service you can track, manage, and schedule your social channels all in one place. They help you see what type of content, and on which platforms, your audience engine with most. The more you know about your audience demographic and their tastes, the Easier IT BCOMES to Sell to them.
Bear in mind that most of these tools are paid-for services, although you can usually get a 30-day free trial to test them out.
If you're thinking about setting up an online shop, check out our article here for tips on getting started.
Key Considerations for Selling Online
- Matching your social strategy to your audience. Who is your main customer? A Teenager or Working Professional? Who Your Demographic is Will Largely Determine How You Market and Sell Your Products and Services.
- Create the right content, at the right time. Statistics Show that Across all social media platforms, posts that include visuals consistently performance better and see more engine than those who. However, Posting too frequent, or even not enough, is damaging and will drive customers away.
- Connect Everything Back to Your Business. A Relationship with your audience is essential – sales rarely Occur on first contact, but normally several times. Your audience need to trust you and you need to listen to them. When you do this, you'll be in a better position to provide your audience with what they need, and when they need it.
Make money from affiliate links
Affiliate links are a popular way to make a bit of passive income. They're cheap and easy too, as you don't need to create and sell a product yourself. You just need to establish a connection between the buyer and seller, and then take a commission when a salary is made.
There are a few different ways you can set up affiliate links – One is through the Amazon Associate ProgramWith this, you can earn up to 15% of all purchases made during the buyer's shopping session. So even if someone clicks on your link, doesn'T buy that specific item, but ends up purchasing somesing else eelse during
Clickbank is another site with it's oven affiliate marketplace. They allow you to promote alredy best-with-with products and earn commissions as high as 90% on some products. You have the option to pair with brands in Various Areas Including Arts and Entertainment, E-Business, and Parenting and Families.
How to Promote Affiliate Links
Any promoting and selling on social media should come across as natural. No audience wants to feel like they're constantly being Sold to.
Reviewing a product is a legitimate way to link it into a post or blog. Summarise the pros and cons, giving a balanced opinion of it. You want your audience to trust you and selling them naf products is only going to damage your credentials.
Choose your affiliate links carefully and post them sparingly. Inundating your followers with affiliate links is counters-productive, they'll more likely be put off and unfollow you instead. Promote a select few that you genuinely believe are Worthwhile purchases and fit with your brand image, whether that's fashion and beauty, or the latest gadgets.
Use promo codes
Planty of influencers use discount and promo codes to make money. They work Similarly to affiliate links where a commission is earned on the number of sales made with their code.
Almost Anyone Can Get Promo Codes for Brands, Although You'll Probably Have More Luck The Larger Your Folling. When appealing for promo codes, make sure the brand is relevant to you, your content and your audience. Chances are they'll be happy to offer you a code, as it come at no cost to them. Put simply, if they do't make any sales from you, they do't to pay you any commission and they haven'T loss out.
How to Approach Brands
Brands are a big source of social media income and anyone with a following of 2,000+ is considered a micro-influencer. Planty of brands want to work with influencers now as it's much more effective and cost-efficient for them than traditional forms of marketing, like magazines and TV ads.
However, Knowing how to approach brands is key.
Steps on how to approach a brand
- Do your research. Thoroughly research the brand, their mission statement, and any products you're interested in. It cames across very poorely if you are asking a brand for sponsorship but don't't anything about them.
- Check your social media. If you really want to be able to monetise your social channels, make sure you keep it on-brand and professional. Posts in the public eye need to be free of anything incriminating or potentially offensive. If brands spot any risk content they'll be sure to steer clear.
- Pitch yourself. You need to be removed to offer the brand something in return. Think about what your usps are. What's different about your content, or your audience, that makes this a Worthwhile Opportunity for Them that They Won'T Find Elsewhere?
- Illustrate affiliation with the brand, Don't send out a blanket email to every brand you get in touch with but demonstrate your knowledge and create a unique pitch every time.
Questions to answer when you pitch to brands
- How relevant is your blog or social channels to the campaign subject matter?
- How big is your following? What is the size of the potential audience the content will reach?
- How regularly do you post on social media?
- How Engaged Is Your Audience?
Another Consideration for Reaching out to brands is through agencies. There are actually several uk influencer marketing agencies that you can sign up for including Disrupt, Goat Agencyand Socially powerful,
Tips on Building a Following (And Selling to Them)
Unfortunately, there's no quick way to instantly increase your following. There are planty of False advertisements for this and when your following will increase, it'll be made up of bots who won't actually engage with your content or brand, complely defeting the Purpose.
One way to build your network is to create daily, weekly, and monthly goals so from the outset you're committed to a pace of engagement that will be related to
Tiktok
Tiktok has been the latest social media trend and is rapidly growing with over one billion logins every month. Tiktok users can Generate Money Eiter Through Direct Sales, Tiktok Shop (In the US), or Posting Affiliate Links.
Users can also Receive gifts from their audiences via tiktok live Videos. Hotsuite also has a super helpful guide on all the ways you can make money through tiktok. You can read it here.
Instagram is a huge contributor to people making money on social media, with over 90% of influencer marketing campaigns the involving the app.
Business Profile
Instagram has the ability to change your personal page into a business profile. When you do this you get to view insights into engagement with your posts and stories, and also get the ability to set up an instagram shop.
Instagram's Shoppable Features Allow Businesses to Tag Products that are available for sale and allows customers to purchase them directly within the app.
On an instagram business profile you need to include:
- A photo or brand logo that's recognisable and consistent across all your social platforms.
- A well-thout-out bio. This is a chance to give customers a brief insight into you, your brand, and your business.
- Link to your website. Unfortunately, Instagram does not allow allow direct links in posts so the url section of the bio is the only clickable link in your profile. Use Linktree To set up lots of different links, such as to your amazon shop and affiliate links to specific products.
Run ads
The Easiest Way to Run Ads is by Promoting Posts You've Alredy Shared on Instagram. Simply select the post you want to boost and hit 'Promote'.
You have the option to create the audience you want the post to be shown to (choose across genders, age range, etc.) or you can Leave it to Instagram who will automatically share share
Ads also gives't have to cost a lot – they can start from as little as a couple of pounds. Initially, you can just run an ad for a less days to test how well it performs. However, keep in mind that it takes a little work to get it right so if your first attempt does not brings in tons of business, keep trying. Ideally, having a simple call-to-compression button like 'Shop now' makes it easy for someone to make a purchase. Overcomplicating it will put people off.
Rules for making money on social media
New legislation states that if you're making money, you need to declare it on the post.
- Disclose any and all affiliate relationships. All you need to do is include a simple sentence Along Which means that, at no extra cost to you, if you make a purchase through that link i'll earn a commission. “
- If you're working directly with a brand who's paid you to post something, then include a simple haashtag or comment along the lines of #Sponsored #Ad.
- If a brand or pr company requests that you do't tag somebing as 'sponsored' or 'ad' it's actually illegal and you need to refuse to do so.
- You need to make it clear when you are posting about your own products and services, too.
What counts as an ad?
- Paid-For Space
- OWN Advertising
- Affiliate marketing
- Advertorial
- Paid reviews of products
- Paid product placement in your content
Gifted content can cause confusion, but basically if the brand asks for somenting in return – for you to post it on social media, or provide some form of editorial content – the tagged bee tagged Such.
